Etag has a simple, easy to implement software solution that captures data in real time to ease the site users' journey, with an intelligent interaction and engagement we increase sales of an e-commerce. Our platform doesn't use cookies and is in agreement with GDPR standards. Our focus is the client's experience, offering a relevant and assertive communication. With a focus on service we manage to keep the client for more time on the e-commerce, decreasing rejection on the website and abandoning their purchases (abandoned shopping cart). We guide the customer, through similar and complementary product recommendation, to choose their product quicker, concluding their purchase with ease. We automate the buying process and the delivery of transactional e-mails, like this, once the client abandons the website and their cart without finalizing a purchase, we resend an automated communication with the products via e-mail, encouraging them to take it up again, making them feel assisted and leading them to finish the purchase. All of this whilst thinking about the experience and loyaltly of the website's clients, without forgetting about the final objective, understand and attend well so the sale becomes a consequence.