We transform
data into results
with intelligent tag.
campaigns conducted
recovered sales
From a unicorn startup to a 100% Brazilian solution.
Since they joined forces in 2009, Juliana Custódio and Christiane Nascimento have had the purpose of helping digital businesses achieve better results through ready-to-use solutions.
In that same year, with leadership experience in Brazil, they helped transform the company into a global unicorn. Ten years later, they embarked on an unprecedented journey: developing a 100% Brazilian solution focused on optimising the performance and engagement of digital businesses.

Juliana Custódio
Founder

Christiane Nascimento
Founder
"We wanted to create more than just technology. We wanted to make a positive impact on our clients' lives, helping them grow with confidence."
For small and large businesses
Our clients increased their website sales by an average of 34.5% dot See testimonials.












In 2019, Etag was born as a brand. With a clear vision and entrepreneurial drive, Chris and Juliana began laying the foundations of the company.
Quickly, in 2020, they took the first steps with big ideas.
The first solutions aimed at maximizing results through data and automations on websites: tagmail and remarketing.
Additionally, the 'Bossa' system was born, designed to sustain etag's operations for four years, balancing agility and durability.
At the end of 2022, etag raised funds through Eqseed, paving the way for new projects and strengthening its position in the market.
In 2024, etag elevates its experience and proprietary technology with the development of the 'Jazz' system
Inspired by the improvisation and freedom of the music genre it is named after, the 'Jazz' system marks a new chapter in etag's history, reflecting its ability to transform data and knowledge into flexible and innovative solutions, designed to scale and adapt to a constantly changing market.
Data-driven, powered by
businesses that make an impact
Technology that combines functionality with refined aesthetics. Simplicity, efficiency, and results, delivered with elegance.

Juliana Custódio
Founder of Etag Digital, with a degree in Business and an MBA from the University of Gloucestershire, she brings over 15 years of experience in digital marketing and a track record of success in creating international startups.

Christiane Nascimento
Founder of Etag Digital, with a degree in Economics from PUCCAMP, and extensive experience in strategic management. She worked as a management director in large companies, gaining experience in different markets across Europe and Latin America.

Neela Ahamed
Co-founder of Etag Digital, Neela has 15 years of experience in MarTech, leading companies in the UK and North America. She contributes her expertise in business and partnerships to expand Etag Digital's global presence.

Gustavo Costa
Master's in Mathematics and Ph.D. in Applied Mathematics from Unicamp, where he researched financial modeling and possibilistic models for uncertainty. He worked as a full-stack developer in a startup and a data scientist in a financial institution. Currently, he is the CTO of Etag Digital.

At etag, our team is the essence of the company. We are a diverse group made up of highly skilled professionals, whose experiences and perspectives enrich our dynamics.
Each team member brings a unique background, but we share a common goal: the relentless pursuit of excellence and delivering impactful results for our clients.
We work collaboratively, with creativity, focus, and innovation, ensuring that each project is a true achievement.
Discover our
Success Stories
See how Etag Digital’s solutions have boosted conversion rates and revenue through real success stories from both large and small businesses.

Nespresso: 197% sales increase
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Crefisa: 20% increase in sales through the form
We used our email remarketing solution to boost Crefisa’s online conversions, targeting users before submission and click.

We used our email remarketing solution to boost Crefisa’s online conversions, targeting users before submission and click.

As the target audience consists of users with low engagement, we highlight the benefits of campaigns to drive conversions and increase the average ticket.
Schedule a meeting
and learn about our strategy